How to become an independent e-marketer?
Who is the e-marketer?
An e-marketer is someone who specializes in marketing products or services through electronic channels, such as the internet, email, social media, and mobile apps. They are responsible for developing and implementing digital marketing strategies to reach and engage customers, drive traffic, and generate leads and sales. E-marketers use various tactics, such as search engine optimization (SEO), pay-per-click advertising (PPC), content marketing, and social media marketing, to achieve their goals.
Common areas of e-marketing
Some common areas of e-marketing include:
- Search Engine Optimization (SEO): Improving a website's ranking in search engine results to increase organic traffic and visibility.
- Pay-Per-Click (PPC) Advertising: Paid advertising on search engines or social media platforms to drive targeted traffic to a website.
- Content Marketing: Creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience and drive profitable customer action.
- Email Marketing: Sending promotional or informative emails to a list of subscribers to build relationships and drive conversions.
- Social Media Marketing: Promoting products or services on social media platforms such as Facebook, Twitter, Instagram, etc.
- Affiliate Marketing: Partnering with other websites to promote products or services and earning a commission for each sale made through a unique referral link.
- Mobile Marketing: Reaching customers on their mobile devices through tactics such as SMS, push notifications, and mobile apps.
These are some of the most common areas of e-marketing, but there are many other digital marketing tactics and strategies that e-marketers use to reach and engage customers.
E-marketer tasks
The tasks of an e-marketer can include:
- Developing and implementing digital marketing strategies that align with business goals and objectives.
- Conducting market research to gather insights into target audiences, competition, and industry trends.
- Creating and managing content for websites, social media, email campaigns, and other digital channels.
- Optimizing website structure, content, and user experience for search engines.
- Running PPC campaigns and managing advertising budgets.
- Building and managing email lists, segmenting audiences, and creating personalized email campaigns.
- Engaging with followers and customers on social media platforms.
- Analyzing data and metrics to measure the effectiveness of marketing campaigns and make data-driven decisions.
- Staying up-to-date with the latest digital marketing trends and technologies to ensure best practices are being followed.
- Collaborating with other departments, such as sales, product, and customer service, to ensure a seamless customer experience.
These tasks may vary depending on the size and type of organization, the products or services being marketed, and the e-marketer's level of experience and responsibility.
9 steps to becoming a freelance online marketer
Here are 9 steps to becoming a freelance online marketer:
- Gain experience and education: Gain experience in digital marketing through internships, entry-level positions, or obtaining certifications in areas such as SEO, PPC, or social media marketing.
- Build a portfolio: Create a portfolio of your work that showcases your skills and demonstrates the results you have achieved for previous clients.
- Network: Attend events and join online communities related to digital marketing to connect with other professionals in the field and build your network.
- Establish a personal brand: Develop a personal brand that showcases your skills and expertise, and use social media and other online platforms to promote it.
- Determine your niche: Specialize in a specific area of digital marketing, such as social media management or email marketing, to stand out from the competition.
- Set your rates: Determine your rates based on your experience, skills, and market demand, and be prepared to negotiate with clients.
- Create a website: Create a professional website that showcases your portfolio, services, and contact information.
- Find clients: Reach out to potential clients through networking, cold emailing, and using freelance job boards.
- Provide quality service: Provide exceptional service to your clients and always strive to exceed their expectations, as this will lead to positive reviews, referrals, and repeat business.
Remember, becoming a successful freelance online marketer takes time and effort, but by following these steps, you can establish yourself as a trusted and valuable resource in the digital marketing industry.
Email marketing skills
Some skills that are important for successful email marketing include:
- Copywriting: The ability to write clear, concise, and compelling copy that engages and converts subscribers.
- List Building: The ability to grow and manage a high-quality email list of subscribers who are interested in receiving emails from a business.
- Segmentation: The ability to segment email lists based on subscriber interests and behavior to create more targeted and personalized campaigns.
- Email Design: Knowledge of how to design visually appealing and effective email templates using HTML and CSS.
- Analytics: Knowledge of how to use email marketing analytics to measure the success of campaigns and make data-driven decisions.
- Deliverability: Understanding of email deliverability best practices, including avoiding spam filters and ensuring high inbox placement rates.
- Testing: The ability to test different elements of email campaigns, such as subject lines, call-to-actions, and send times, to optimize performance.
- Automation: Knowledge of how to use email automation to send personalized and triggered emails, such as welcome messages and abandoned cart reminders.
- Marketing Strategy: Understanding of how email fits into the overall marketing strategy and how it can be used to support business goals and objectives.
Having these skills, as well as being familiar with email marketing software and platforms, will help you create effective and successful email marketing campaigns.