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What are email marketing platforms and how do they work?

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There are a number of cheap or free email marketing platforms available, including:


  • Mailchimp: offers a free plan for up to 2,000 subscribers and 10,000 emails per month, with paid plans starting at $9.99 per month.
  • Sendinblue: offers a free plan for up to 300 emails per day, with paid plans starting at $25 per month.
  • Constant Contact: offers a free trial, with paid plans starting at $20 per month.
  • MailerLite: offers a free plan for up to 1,000 subscribers, with paid plans starting at $10 per month.
  • SendPulse: offers a free plan for up to 500 contacts and 15,000 emails per month, with paid plans starting at $9.85 per month.

It's worth noting that free plans tend to have certain limitations, such as limited email sending volume and limited access to certain features. Additionally, these are only a few examples and you may look for other alternatives in your area or region.


mailchimp


Mailchimp is a popular email marketing service that allows users to create and send email campaigns, automate email sequences, and manage their email subscriber lists. Mailchimp offers a free plan for up to 2,000 subscribers and 10,000 emails per month. Paid plans start at $9.99 per month and offer additional features such as advanced segmentation, A/B testing, and removal of Mailchimp branding.


Some of the features of Mailchimp include:


  • Email creation: Mailchimp provides a drag-and-drop email builder, as well as a variety of pre-designed templates, that allows users to create professional-looking emails without needing any coding knowledge.


  • Automation: With Mailchimp, you can create automated email sequences, such as welcome emails, birthday messages, and abandoned cart emails, which can be triggered by specific subscriber actions.


  • E-Commerce: Mailchimp provides integrations for popular e-commerce platforms like Shopify, Magento, and WooCommerce, so you can easily connect your online store and automatically send targeted campaigns to your shoppers.


  • Reporting and Analytics: Mailchimp provides a wide range of analytics and reporting tools, so you can track the performance of your campaigns and make data-driven decisions.


  • Mobile App: Mailchimp offers mobile app both for iOS and Android users, it will allow you to check the campaign performance, monitor subscriber behavior, make updates on the go, and manage contacts.


Mailchimp is a versatile email marketing tool that can be used by businesses of all sizes, from small startups to large enterprises.


sendinblue


Sendinblue is a marketing automation platform that offers email marketing, SMS marketing, and chat marketing capabilities. It's a comprehensive marketing software that allows businesses to engage and nurture customer relationship.


Sendinblue's email marketing features include:


  • Email creation and editing Sendinblue offers a drag-and-drop email editor, pre-designed templates, and the ability to code your own email templates.


  • Automation: Users can create automated email campaigns, such as welcome sequences and abandoned cart emails, triggered by subscriber actions.


  • Personalization: You can personalize your emails by including dynamic content, such as the subscriber's name, location, or purchase history.


  • A/B testing: You can test different versions of your emails to see which one performs better and optimize your campaigns.


  • Detailed analytics: Sendinblue provides detailed analytics and reports on email performance, including open rates, click-through rates, and revenue generated.


  • SMS and Chat marketing: Sendinblue offers SMS and Chat marketing capabilities, which allow you to send SMS and communicate with your website visitors via chat.


Sendinblue offers a free plan for up to 300 emails per day, with paid plans starting at $25 per month. The paid plans offer additional features such as advanced segmentation, automation, and removal of Sendinblue branding. It also offers a CRM to manage your leads, segment them and create personalized customer journey.



email marketing


ConstantContact


Constant Contact is an email marketing service that helps businesses and organizations connect with their customers and prospects through email campaigns. The service offers a variety of features that make it easy to create and send professional-looking emails, automate email sequences, and track the performance of campaigns.


Some of the features of Constant Contact include:


  • Email creation: Constant Contact provides a drag-and-drop email editor, pre-designed templates, and a code-your-own option, that allows you to create professional-looking emails without needing any coding knowledge.


  • Automation: With Constant Contact, you can create automated email sequences, such as welcome emails and birthday messages, which can be triggered by specific subscriber actions.


  • Surveys and polls: You can create surveys and polls to gather feedback from customers and prospects.


  • Event Marketing: Constant Contact has a robust event marketing tool that allows you to create, promote, and sell tickets for events, webinars, and more.


  • Reporting and Analytics: Constant Contact provides a wide range of analytics and reporting tools, so you can track the performance of your campaigns and make data-driven decisions.


  • Mobile App: Constant Contact offers mobile apps for iOS and Android users that allow you to check the campaign performance, monitor subscriber behavior, make updates on the go, and manage contacts.


Constant Contact offers a free trial, with paid plans starting at $20 per month. The service's pricing plans are based on the number of contacts on your email list, and additional features like A/B testing, Advanced tracking, etc. are offered on higher plans.


MailerLite


MailerLite is an email marketing service that allows businesses to create and send email campaigns, automate email sequences, and manage their email subscriber lists. The service is designed to be user-friendly and easy to use, making it a good option for small businesses, bloggers, and online marketers.


Some of the features of MailerLite include:


  • Email creation: MailerLite provides a drag-and-drop email builder, pre-designed templates and HTML editing tools that allows you to create professional-looking emails without needing any coding knowledge.


  • Automation: With MailerLite, you can create automated email sequences, such as welcome emails, birthday messages, and abandoned cart emails, which can be triggered by specific subscriber actions.


  • E-commerce: MailerLite has native integrations with e-commerce platforms like Shopify and WooCommerce, so you can easily connect your online store and automatically send targeted campaigns to your shoppers.


  • Reporting and Analytics: MailerLite provides a range of analytics and reporting tools, so you can track the performance of your campaigns and make data-driven decisions.


  • Landing Pages: MailerLite offers a landing page builder to easily create and host beautiful pages for your campaigns.


MailerLite offers a free plan for up to 1,000 subscribers and 12,000 emails per month, with paid plans starting at $10 per month. The paid plans offer additional features such as advanced segmentation, automation, and removal of MailerLite branding. Additionally, the platform is multilingual and offers customer support in many different languages.


SendPulse


SendPulse is a multichannel marketing automation platform that offers a variety of features for businesses to engage and nurture customer relationships. The platform includes email marketing, SMS marketing, web push notifications, chatbot, and CRM capabilities.


Some of the features of SendPulse's email marketing services include:


  • Email creation: SendPulse provides a drag-and-drop email editor, pre-designed templates, and HTML editing option, that allows you to create professional-looking emails without needing any coding knowledge.


  • Automation: With SendPulse, you can create automated email sequences, such as welcome emails, birthday messages, and abandoned cart emails, which can be triggered by specific subscriber actions.


  • Personalization: SendPulse allows you to create personalized campaigns by segmenting your subscribers, and including dynamic content, such as the subscriber's name, location, or purchase history.


  • A/B testing: You can test different versions of your emails to see which one performs better and optimize your campaigns.


  • Advanced Analytics: SendPulse provides detailed analytics and reports on email performance, including open rates, click-through rates, and revenue generated.


  • Multi-channel marketing: SendPulse allows you to create an integrated campaign to your customers via multiple channels (email, SMS, web push, chatbot, etc) and track the performance of your campaigns on each channel.


SendPulse offers a free plan for up to 500 contacts and 15,000 emails per month, with paid plans starting at $9.85 per month. The paid plans offer additional features such as advanced segmentation, automation, and removal of SendPulse branding. SendPulse also offers a CRM to manage your leads, segment them and create a personalized customer journey.



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